Yearly Pantone announces the “Pantone Colour of the year” as if it were “Miss World 2018” or “Car of the Year”. The colour specialist deals with it as if they invented the colour itself. This year it has become the colour Pantone 2096. This is the colour number for printing inks. For fashion and interior is the number: Pantone 18-3838. In ordinary people language: Ultra Violet or Purple.
Pantone, the leading company in terms of colour in the creative business, is an international colour adjustment system. It is the industry standard that offers complete matching of standardized colours for all materials used in interior design, architecture, production and related industries (such as textiles) and printed matter. If you have a brand colour or colours – or just something you are trying to match – Pantone is likely to be involved in the process. The different colour numbers that Pantone uses are matched to the wearer of the colour. It makes a lot of difference whether it is for example paper, textile or adhesive plastic for lettering.
The colour of the year in the different Pantone colour systems. Purple stands for creativity and deep emotions: colour of faith, hope and love. The colour purple is used a lot in royal houses over the centuries. Purple is also associated with luxury, style and wealth. In addition, it is a colour that is seen as spiritual and that is associated with vision, truth and wisdom. The colour is uplifting and calming and can stimulate creativity. Associations on purple are intuition, decisiveness, guidance, counselling and mediation.
Purple is mixed out of Red and Blue
Purple is made up of the colours red and blue. Red stands for male earthly and blue for the feminine, more spiritual. Purple is not very common in nature and is therefore sometimes seen as ‘artificial’. But the combination of two strong colours makes it a popular colour, the cold of blue and the warm of red. The light purple is a favourite colour of children and artists also like to use the colour.
This chosen colour Purple has a strong bluish violet, which according to the Pantone Colour Institute is’ inventive and imaginative, Ultra Violet light the way to what still has to come. A dramatically provocative and attentive purple tint, PANTONE 18-3838 (Pantone colour number for fashion and interior). This Ultra Violet communicates originality, ingenuity and visionary thinking that points us to the future. Laurie Pressman, vice president of the Pantone Colour Institute, says: “The Pantone colour of the year has meant so much more than ‘what is the trend’ in the world of design; it really is a reflection of what is needed today in our world.
“Leatrice Eiseman, executive director of the institute, said:” We live in a time that requires inventiveness and imagination. It is this kind of creative inspiration that is indigenous to Pantone 18-3838 ultra violet, a purple based on blue that takes our consciousness and potential to a higher level “.