Leoprinting, auteur op Leoprinting Blog

Posters, art of the street

Alois Senefelder, a Bavarian graphic artist discovered stone printing and lithography in 1798. He brings the world the ultimate technology for printing images quickly, massively and economically. From 1837 onwards, this can also be done in colour. This created the poster. In the UK but also internationally until about 15 years ago, it is still an […]

How your product is a Superstar

Looking for a house style? I advise that you to get inspired by art. For this reason, I regularly refer to artists or an art style in my blogs. In the last century, art and advertising had a strong mutual relationship. Both disciplines feed each other. In 1962 Andy Warhol produced thirty-two canvases, consisting of […]

Packaging is a product experience

Unboxing is a hit on YouTube. It indicates how important the packaging is for a product. The packaging is an important part of the product experience (“customer journey”). Some products really need it, such as perfume. Why else would you pay an extortionate amount for some odours. Without the packaging and product experience, nobody would […]