Would you like a personalised promotional product, but do not have any idea which printing technique is most suitable? In this blog I give you a concise explanation of the most popular printing techniques at Leoprinting and visualize them through accompanying images.
Also called blind debossing, embossing, gravure or hot stamp. No ink, varnish or foil is used for this technique. The design is visible because it is pushed up or down in the material by means of a stamp. It is like a kind of indent in the product.
Advantages and disadvantages of Debossing.
If you would like to exude luxury with your company, then debossing is a very good option for you. Debossing ensures that the product gets a chic and luxurious look. As you can see Hugo Boss have chosen for an debossing. The brand is luxury, that’s why debossing is the perfect fit. Debossing is also very difficult to copy, so you do not have to worry that your design can be stolen. Thanks to the short production time, short deadlines are often no problem. There are a few disadvantages to Debossing. For example, it is not possible to add a colour to the print, only in combination with a Foil. Also Debossing does not take to every material.
Foil printing is also known as a Hot foil stamp. By heating an engraved brass stamp to approximately 120 degrees Celsius, the film separates from the stamp and adheres to the material to be printed. Foils are available in many high-gloss metallic, matt or holographic colours. Popular colours are gold and silver. In addition, all other colours are also possible. Paramount Channel used a foil print. On the picture below you can see what a stamp looks like.
Advantages and disadvantages of foil printing
As with Debossing, the production time of foil printing is short. Thanks to the foil, the design is extra visible on the product and certainly attracts attention. But foil pressure is sensitive to scratches or damage. In contrast to the Debossing, foil printing can be done with a colour, that is a maximum of 1 colour per stamp
Screen printing is a template printing process and can be printed virtually on any material. Often the translations are also used Silk screening or Screen printing. The ink is pushed through the mesh of the stencil on the material to be printed. Heineken used the screen printing methode to make sure the logo was clear to see.
Advantages and disadvantages of silkscreen printing
With screen printing you are not limited to certain materials where this can be done. There are a lot of surfaces where this is suitable for. Screen printing can be done with a maximum of 2 PMS colours. It must be said that the quality of the colours is very high. Because ink is used, it must first dry before it can be shipped. As a result, the production time of screen printing is longer.
Digital Printing is comparable to a printer that is in your office. It is printed directly from the files. With digital printing, toners are used instead of ink. On the image below you can see very well there are several colour in the design.
Advantages and disadvantages of Digital Print
If you would like your products to be delivered quickly, digital printing is a good choice. The production time of this is short. Self-adhesive Memominds can sometimes be delivered within a few days. Digital printing is mainly advantageous at low runs. With higher runs, it becomes less profitable.
For round surfaces such as pens. Most comparable to a stamp, where each colour must be applied separately.
Advantages and disadvantages of Pad Printing
Pad printing has a very big advantage, namely that it is available in different forms. Because the tampon is flexible, it adapts to the surface. This makes small details possible. Calvin Klein had the logo printed on the straight surface of the pen. But Hotel & Lounge have printed their logo on the round surface. As you can see the design still looks perfect. If the material to be printed is dark, pad printing is not recommended. Because the ink layer is thin, it does not cover well. It is also only suitable for small objects, such as pens. The production time is long, especially if multiple colours are involved. The ink layers have to dry first before the next layer can be applied.
Laser engraving is a laser beam which is controlled by a computer. The design is engraved in the object, making it very detailed.
Advantages and disadvantages of laser engraving
The great thing about laser engraving is that the smallest details are depicted very sharply. Because there is no physical contact between the product and the machine, no damage can be sustained during the process. The laser engraves in the product itself. This ensures that the bottom layer of the product becomes visible. It is therefore not possible to give it its own colour. Punch | Metals was laser engraved in the material and you can see that the bottom layer is white.
With Offset printing, the design is first applied to an aluminium plate. This plate is made damp. And according to this, there is a layer of ink over the plate. Because the moisture only adheres to the parts that are not in the design, it repels the ink on those spots. The ink is pressed onto a rubber surface, from there it is pressed onto the material. Every design is possible. The McDonald’s has a design with lots of different colour. But Vodafone only used two colours.
Advantages and disadvantages of Offset Printing
Do you have a design that contains many small details? That is not a problem with offset printing. In the case of offset printing small details are shown clearly visible. It is better to opt for offset printing if you have a high circulation, because it is more advantageous than at low runs. There is a small disadvantage of offset printing. The ink is in fact only oil-based.
The design is first printed in a mirror image on a sticky foil. Then the foil is stuck on the material. The material is then placed in the press where under high pressure and temperature the ink is released from the foil and adheres to the material.
Advantages and disadvantages of Transfer printing
Transfer printing is very suitable for textile. Only this does not apply to uneven textiles. There are also no restrictions in colours. It can be printed in full colour. The Superheroes design has a lot of colour and details, that is no problem when transfer printing is used. This technique is mainly advantageous at low runs. And the technology is not very sustainable.
First an embroidery card is made. This card provides the correct settings in the embroidery machine. The embroidery card is made on the basis of the design. The material is then placed in the machine and the machine starts embroidering.
Advantages and disadvantages of Embroidery
Because the embroidery does not wear, the design remains beautiful. Many people think that it is only available on textiles, but there are many more possibilities than you might think. For example, it can also be used on notebooks. A disadvantage when embroidering is that small details are not visible.
Hopefully you now have a clear picture of printing techniques and this helps in choosing which printing option suits you. More information or looking for a special printing technique such as a 3D relief print? Leave a comment or contact us directly!