Jordan

How a brand around an icon became the icon itself. With Air Jordan, Nike created not only a unique collection but also an entire culture around it. A culture where functionality, style, and innovation blend seamlessly. 'The Jumpman' has become an image for the ages; both on and off the court. 

Brand Ambassador
Jordan

'The Jumpman', an image for the ages

The collaboration between Michael Jordan and Nike is one of the most iconic partnerships in sports history. What started out as Nike taking a risk by launching a basketball shoe called Air Jordan in 1984 grew into an immeasurable marketing success over time. And with that not enough. Together, Jordan and Nike created a brand synonymous with excelling and performing. Not only did their collaboration change the trainer industry forever, but also the way athletes and sports brands work together. 


'Everybody wants to be like Mike'

These days, 'Be like Mike' is in reach for everyone. The exclusive shoe and clothing collections can count on as many fans as the basketball legend himself. In new condition, the most sought-after, rare models in the collections are worth thousands of euros. It doesn't come as a surprise, then, that hardcore fans tirelessly scour trainer fairs in search of the holy grail of their personal collections. Upon purchasing a pair of exclusive Jordans at a trainer fair, visitors were treated by Leoprinting to a lavish Jordan goodie bag, which included a personalised Moleskine notebook, a printed travel mug for the road, and an eye-catching key cord


Do you want to make a lasting impact as well?

Would you like to work with Leoprinting on valuable promotion and make a lasting impact? Leoprinting realises successful and personalised customised corporate promotions - from unique giveaways and luxury business gifts to complete marketing strategies and carefully crafted communication plans. Build and strengthen relationships with a committed partner in marketing and print. Reach out to our promotion specialists to put the valuable promotion of your organisation into action. 


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