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Since the company was founded in 1899, Miele has been true to its brand promise "Immer Besser". Choosing Miele is a good decision - and probably a decision for life!  

Miele believes in clean lines, timeless elegance and intuitive operation. Whether it is a conventional rotary switch, discrete sensor controls or a high-resolution touch display: operating a Miele is both easy and fun.  

To promote the new time-saving sterilisers Miele Cube and Cube-X, personalised cube tissue boxes in the Miele corporate identity have been used. In this way Miele ensures their branding and helps its relations through the winter months.