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Enjoying life starts with you. But how to do that? With this question in mind, Cosmopolitan sought a suitable giveaway for its staff. The message? Don't forget to think of yourself and dwell on the beauty of life.
Company LoyaltyCosmopolitan has a worldwide reputation as a leading lifestyle and fashion magazine. From the moment the first edition was presented in 1886, mainly ladies queued every month to get their hands on a copy. Since 1982, there is also a Dutch version of the Cosmopolitan. Between deadlines and daily rush, the Dutch edition of the American magazine wanted to show its gratitude and commitment to its employees.
The world is upside down. We continue to rush from deadline to deadline and from appointment to appointment. Especially in times like these, it's essential to put yourself first. And that is precisely what Cosmopolitan encourages its staff to do with 'Cosmopolitan's Gratitude Journal'. A little journal encourages employees to take a break on a busy day by answering several questions for themselves. Ten minutes of 'you-time', a nice moment for yourself and a pleasant memory for later.
Cosmopolitan approached Leoprinting's specialist with their idea. Due to the clear briefing and wishes of the customer, we quickly figured out what was needed. After creating a design, selecting the right journal, and discussing a couple of samples, Cosmopolitan gave the journal the finishing touch - and Leoprinting took care of the rest. To Cosmopolitan's full satisfaction, since the magazine will even bring the 'gratitude book' on the market! In other words: Leep an eye on the stores, just like every month!
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