Zalando Beauty

Online shopping at Zalando is the ideal shopping experience. Mixing and matching clothes is done in no time, and finding the right accessories is a shopping delight with the smart shop assistant. But what really completes the perfect look? Exactly. Make-up! From touch-up to glam-up, for the complete look, you have to go to Zalando. To ensure all cosmetic products are safely and quickly packed and shipped, Leoprinting has developed personalised envelopes in collaboration with the fashion platform.

Isn't it a Beauty?

With 10,000 beauty products from over 150 brands and a rapidly growing demand, the e-tailer decided to be accessible offline as well. Thus, the Beauty Concept Store was opened in Berlin, a testing environment where Zalando and the customer get to know each other better. And for Leoprinting, it was the perfect way to show off its best side. The personalised bubble envelopes are the safe answer to the many logistical challenges that cosmetics present. The printed bubble envelopes are used to send customers targeted sample vials with orders and also serve as branding for the launch of the new product line.